For the past two years, Los Angeles has been attempting a resurgence into the fashion world with shows in and around the city such as Tom Ford, Louis Vuitton, and Burberry. This weekend, the city was home to Made LA - a lineup of runway shows, presentations, and pop-up shops, merging the worlds of fashion, music, and art. Jeremy Scott's Moschino launched the event on Friday, June 10th with a joint Resort and Men's collection brought to life by models and celebrities such as Miranda Kerr, Hailey Baldwin, Taylor Hill, Katy Perry, Cindy Crawford, Martha Hunt, Jhené Aiko, Big Sean, Caitlyn Jenner, and more.
On Saturday, June 11th, I had the privilege of attending Shayne Oliver's Hood By Air show, which introduced his "Hallways" capsule collection. Anyone that is familiar with the brand knows that Oliver is anything but ordinary and is never one to take a conventional approach to design or presentation. Not knowing what to expect from my first "high-fashion" runway show but knowing that Shayne Oliver would definitely deliver an unconventional spectacle, I wasn't disappointed. Rather than a traditional runway approach, the collection was staged atop mounds of sand with fog and strobe lights flashing throughout the show. Models draped in oversized clothing - double hoodies, wide leg pants, elongated sleeve details - walked, ran, rolled, and jumped their way from mound to mound occasionally shoving and throwing sand at one another, all while musician Yves Tumor performed loud shrieking screams and chanted HBA repeatedly. After the show, the "Hallways" capsule was made immediately available for pre-order on hoodbyair.com - a growing trend of the ready to wear (see-now, buy-now) business model that many labels are now trying.
Later that evening, I attended Tyler, the Creator's Golf Wang runway debut. Celebrity attendees were in full swing from Janelle Monae, Solange Knowles, Amandla Stenberg, and YG to Don C, Kendall Jenner, and Kanye West. (Sitting just a few rows behind Kanye and Kendall was definitely the highlight of my evening.) Tyler, stayed true to his creative genius and staged a fashion show meets mini-concert with skate ramps built in to center stage, staying true to his west coast, 90's skater aesthetic. There were loud prints and bold colors that appeared on shirts, shorts, varsity jackets, fur coats, tracksuits, and accessories such as socks, backpacks, and hats. Tyler also debuted some furniture he designed and performed his new track "My Ego" as a part of the show. But the biggest news of all, was Tyler's announcement and debut of his very own line of sneakers that he's calling "Golf Le Fleur". Tyler announced to the audience in Kanye fashion that everyone in attendance would receive a shoe in the mail by the end of the year yelling "YOU GET A SHOE, YOU GET A SHOE, YOU GET A SHOE!" At the end of the show, the collection was also made immediately available for pre-order at golfwang.com. Tyler definitely made his hometown of LA proud and has a new fan of his creative mind in me.
You can stream the entire Golf Wang show here.